Advertising has become more accessible through out many platforms. Every time we open up our phones, we are exposed to hundreds of advertisement. The following are many ways you can promote your business and see results. As every business may be different, the fundamentals are always the same. These tips will give you a good foundation to start.
B2B Promo
- Work with another business that would not be a competitor
- Offer to promote your service/business by promoting each other
- Create a partnership where both businesses can profit
Events
- Create your own event to promote services
- Attend service related events
- Attend city / community events
- Organize a meet up
- Organize events with other business partnerships
Education
- Establish yourself as the expert by offering your knowledge
- Offer tips and tricks in your area of expertise
Charities / Non-Profits
- Give back to your community
- Offer your services / product or just get involved
- Create a caring image for your brand
- Donate a portion of profits to a charity
- Get involved with their events
Social Media Advertising
- When constructed well, ads on social media can be effective and less costly than traditional advertising
- Ads should follow a strategy and have a targeted audience
- Content being advertised should communicate a benefit and have a call to action
Influencers / Bloggers
- Partner up with an influencer
- Make sure they have your targeted audience in their following
- Create content with influencer for both benefits
Referral Program
- If it applies, current clients can help promote your business
- Offer an incentive for referrals
- Word of mouth is very powerful
Printed Material
- Includes flyers, post cards, business cards....
- Can be delivered at point of purchase or mailed
- Display them in other partner business
Coupons
- Valpak
- Local magazines and news papers
Printshops
- Vistaprint ( exceptional quality / very affordable)
- Moo.com ( very high quality / reasonable price)
- Local print shops ( great to build a relationship and work on a discount)
- Always look for promo codes
Instagram
- Free business account
- Must connect to Facebook account
- Offers very detailed analytics
- Use analytics to know your following behavior patterns
Facebook
- Offers free business page
- Required to have personal account linked to business account
- Will not connect or affiliate both accounts unless activated to
- Can connect Instagram and Facebook account to post together
Yelp
- Yelp can help promote though ads or just the free profile
- Talk to a rep to get the best deals on advertisement
Thumbtack
- Thumbtack is mostly for freelancers to connect with potential clients
- Bid wars between clients and freelancers
Google
- Google business page offered for free
- Can post offers, menu's and services
- Ads are optional ( charge per click )
- Can use analytics on website but will need to install a code into website coding
Tik Tok
- An incredible video editing software besides a social media channel
- Videos can be made here and posted across many other channels
Email Marketing
- Email listing required
- Send batch emails in one click
- Free account with MailChimp
- Free account Flodesk
- Free account Mailer Light
Booking Software
- If your website does not provide booking these are great websites to use
- Offers Free Account Setmore
- Offers 60 day free trial Resurva
Linktree
- Linktree is a powerful tool if you use many website services for your business
- It’s a single link to connect all of your website links
- Offers a free account
- Paid $6/month
Prospecting
- Can be done through
- Social Media
- Face to face
- Calling
- Message delivered to potential clients
Advertisement
- Other advertisement options are paid ads on magazines, radio, podcast, online...
- There are many mediums to advertise in. All it takes is creativity to stand out
Reach Me
If you have any questions you can reach me at any time. I offer a free consultation to help you get back on track.
About The Author
Luis Martinez
Luis has worked professionally in the commercial industry since 2015. He prides himself in creating something unique from every project he takes on. When he is away from his camera you can find him at the gym or at a local coffee shop.