Advertising
Advertising online has now become one of the easiest forms to promote a business. The draw back, it does not guarantee results. Developing an adverting plan is the best way to eliminate many risk and increase its success rate. Below are the steps used to start developing a successful advertisement.
- Choose Targeted Audience
- Develop Message
- Qualifying Mediums
- Develop Strategy
- Develop Schedule
- Track Results
Promotion
Promoting a business is the most cost effective method to bring in new clients. Its draw back, it is much slower than advertising. The main advantage of developing a promotion is that it can continue to be used in the long run, while slowly gaining momentum and not having to purchase advertising space. Below are the steps used to develop a promotional plan.
- Choose Targeted Audience
- Develop Message
- Qualify Mediums
- Develop Strategy
- Develop Schedule
- Tracking Results