Its Time
With everything that has happened around the world with Covid-19, one thing is certain, it's time to drive sales online. This will be an essential part of your business from here on. Below are some guides to help your business improve its online presence.
Update All Your Profiles
Make sure all profiles online are updated with current descriptions, services, written content and images. It's easy to lose track of all your profiles like Google Business, Yelp and Social Media. Write down every profile you have and make sure to update them together when needed.
Working Links
When checking your profiles, make sure all links are functioning well. This will help with SEO and help Google rank you higher. If Google notices broken links, it will send you to the bottom of its ranking.
Use Every Feature
Every platform has different features they offer. Make sure to look into each and use all that apply to your business. An example, with Google Business you can place your product, service and even menu on their page. Also, make sure to check for new features regularly. All platforms are investing heavily to upgrade their platforms in efforts to help businesses.
User Friendly
Make sure that it's easy to navigate through your profiles. Ask a friend to try and make a purchase for feedback. The less clicks your clients have to go through, the more sales you will have.
We Are Open
With everyone still being in shock, show your customers that you are still open for business. Show them how it will look to do business with you. Put together a simple video or write a post about it. Customers want to do business with you, but are hesitant because they aren't sure how.
Follow Safety Regulations
This is obvious, but you will be surprised how many customers I hear complain about a business that has employees not wearing a mask. Your customers are watching and will not come back if they feel they are putting themselves in danger. Also, show you customers how you are practicing safe procedures by posting videos and content showing your safe practice.
Social Media
We all have a lot more time on our hands so use that time to really up your presence in social media. Instagram and Facebook have added many feature to help small businesses. Talk to your customers and stay connected in a more intimate level.
Be Part of The Community
Your customers also felt the impact. Provide resources, information and help your community. Show your community that you care.
Us Your Best Content
Now that everyone is online it will be much harder to get customers attention. Make sure that everything you post is of the best quality possible. This will make the difference between your customer going to you instead of a competitor.
Plan for The Future
As much as we all want things to go back to normal, the reality is that this is our new norm. To avoid another business shock, plan for the future of your business by coming up with special promotions and placing new features on your profiles to make it as easy as possible for your customers to do business with you.
About The Author
Luis Martinez
Luis has worked professionally in the commercial industry since 2015. He prides himself in creating something unique from every project he takes on. When he is away from his camera you can find him at the gym or at a local coffee shop.